Average Cannabis User Earns Over $ 50,000 Per Year, Bend-Based Survey Says

According to a study by Dutch, an online market platform based on Bend.

Dutchie, created by residents of Bend Ross Lipson and his brother Zach Lipson, surveyed 5,000 cannabis users in April to ask them questions about their drinking habits. The investigation showed that the stereotype of a cannabis user is wrong, said Ross Lipson, CEO of Dutchie, in an interview.

“There is no data to support the claim that cannabis users are simply jobless pot smokers,” said Beau Whitney, an Oregon cannabis economist. “The average cannabis user earns more than $ 50,000 a year in wages. “

Additionally, said Whitney, cannabis users span generations, from Generation X to baby boomers.

Nearly half of those surveyed were between 21 and 34 years old, more than half were women and 54% had a college education, according to the survey results. Most said they used cannabis to relax and feel calm as the main reason for using it.

“We wanted to understand who our consumers are,” Lipson said. “If we know who they are then we have a better chance of figuring out how to reach them. We have discovered that the stigma of cannabis is wrong.

“We have debunked the myth of cannabis. Cannabis users are not lazy or of lower economic status. Cannabis users can be Olympic athletes, professional athletes, and are highly educated and highly productive people.

The results will be shared with Dutchie member cannabis companies who can use it for targeted messages to consumers.

Dutchie is one of the many e-commerce sites for cannabis companies. For a flat fee, Dutchie – named after a 1981 song called “Pass the Dutchie” – provides an online platform for cannabis retailers to sell products related to their point of sale systems and, at the same time. time, to follow the inventory in real time. .

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The company has raised Thrive Capital venture capital from major cannabis industry investors, such as Casa Verde Capital and Snoop Dogg’s Gron Ventures.

The pandemic has fueled more online orders than ever before, and getting to know the customer is helping Dutchie facilitate those sales. The US Census Bureau estimates that 13.3% of all retail sales were online in the second quarter of 2021, an increase of 7.8%.

Recreational marijuana is legal in 20 states and the District of Columbia, according to Norml.org, a cannabis advocacy organization. In 2020, Oregon sold more than $ 1.1 billion in cannabis products, according to the Oregon Liquor and Cannabis Commission.

Online sales are favored by many buyers. The survey showed that baby boomers are the fastest growing demographic for cannabis sales, Lipson said.

“It was an illuminating study,” he said. “It will help reset the state of mind.”

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