G2 Esports CEO Launches Company Group With Metal Song “Our Way”
G2 Esports got into heavy metal.
On Friday, January 7, the co-founder and CEO of the world esports organization, Carlos “ocelote” Rodriguez, shared the game company’s very first corporate song. It’s a power metal anthem titled “Our Way” with lead vocals and co-writing contributions from the executive.
He is joined on the track by a veritable supergroup of rock and metal musicians. Additional vocals are performed by Noora Louhimo (Battle Beast), drums by Luke Holland (Starset, ex-The Word Alive), guitar by Jason Richardson (All That Remains, ex-Chelsea Grin), keyboard by Jose “Atlan “Aranda, and cello and violin, respectively, by Tina Guo and Taylor Davis.
In a press release, Rodriguez (pictured above) said, âI’ve always been a huge fan of epic power metal, so making our first track in this genre seemed really good to me. 2022 is the year of G2. , and this song is the statement. “
He continued, âOur expansion into music is the first step in our leap into entertainment. We are already one of the most successful esports brands, and our diversification into broader forms of entertainment will allow us to continue to entertain our fans in multiple forms. “
As if to ward off musical detractors, Rodriguez added Twitter, “Epic power metal is my favorite genre. I don’t care about its market value. It comes from the heart like everything we do.”
The music video for “Our Way” follows “several stars of the # G2ARMY as they fight to recover ‘The Box’ from a mysterious dark entity, âthe clip’s description read. âAs they roam the streets to power our epic metal track, The Box passes from hand to hand as they race towards bringing it to its final destination. But what is this mysterious box, and can the team contain the power within? ” Watch the video below.
G2 has also teamed up with Adidas on a 2022 G2 jersey to accompany “Our Way”. Get more information on sartorial collaboration here.
G2 Esports was founded in 2015 by Rodriguez, a League of Legends player turned team owner, and Jens Hilgers entrepreneur and investor. G2 currently has players competing in MDR, Rocket league, valiant, Counter-Strike: Global Offensive and other video games.
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