Loyalty Academy Announces Board of Directors for 2022-2023 Academic Year

Membership of new group reflects diversity needed to serve a global industry


The Loyalty Academy™, the educational platform operated by the Wise Marketer Group™ (WMG), has announced its Board of Regents for the 2022-23 academic year.

The primary function of the Council is to oversee the quality and integrity of the curriculum developed by the Academy. Regents sanction all coursework, approve all faculty, including guest lecturers, and are responsible for determining course requirements associated with the Certified Loyalty Marketing Professional™ (CLMP) process.

The Board also advises the Academy on course fees, new courses to be developed, participant feedback, and all efforts to maintain the highest possible standards of professional loyalty marketing training.

The returning members of the Board of Regents for the 2022-23 academic year are:

  • Graeme Thomson, CLMP™, Chairman and Director, WMG
  • Richard Dutton, CLMP, Managing Director, The Elias Partnership
  • Yuping Lui-Thompkins, PhD, CLMP, Professor of Marketing and Director of the Loyalty Science Lab at Old Dominion University’s Strome College of Business
  • Phil Rubin, CLMP, Founder of Gray Space Matters
  • Margaret Meraw, CLMP, Senior Faculty Leader, The Loyalty Academy
  • Mike Capizzi, CLMP, Dean, The Loyalty Academy

Additionally, the Board is pleased to announce the addition of Chayya Bassi, CLMP, co-founder of Quick Brown Fox Consulting in Dubai, as a new member. Chayya fills the seat left vacant by the retirement of CM Sashi, PhD, CLMP, professor of marketing at Florida Atlantic University (retired).

“Dr. Sashi has been with us since we founded the Academy in 2015 and we will miss his insights and contributions,” said Graeme Thomson, Chairman of the Board. “But we feel extremely lucky to have Chayya join the team. She has been instrumental in expanding the Academy’s educational reach in the Middle East and North Africa (MENA) market and we look forward to his participation in the years to come.”

The Loyalty Academy offers the world’s premier professional development platform for the global loyalty marketing industry. The CLMP program has certified over 300 professionals in 29 countries on five continents with in-person educational workshops and online/on-demand training platforms. Individual coursework is also available online for those who wish to brush up on the principles and best practices of loyalty marketing.

“This is a global industry,” continued Thomson, “worth more than US$60 billion and growing in double digits year-over-year. Education and professional development are essential to the continued growth and prosperity of the industry. Diversity in terms of gender, geographic representation (3 in the United States and 1 each in Canada, the United Kingdom, New Zealand and the United Arab Emirates), teaching experience at the university level and Ethnicity is extremely important to the council as it reflects the global landscape.

About Wise Marketer Group

Wise Marketer Group operates The Loyalty Academy and publishes The Wise Marketer™.

TheWiseMarketer.com is the most read source for news, information and research on all topics related to data-driven and customer-centric marketing. The Wise Marketer provides timely and unbiased insights to a global audience of marketing professionals.

The Loyalty Academy offers online training and corporate training to meet the demands of today’s digital marketers. The Loyalty Academy offers the industry’s first professional certification program through the Certified Loyalty Marketing Professional™ (CLMP) designation to those who complete the program.

For details, visit https://www.LoyaltyAcademy.org.

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