Matt Heafy Now Making More Money On Twitch Than Trivium’s Digital Streaming Revenue


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While a large portion of an artist’s audience comes from streaming services like Spotify and Apple Music, the payments are often tiny, so it’s no wonder they resort to less conventional methods to generate money. silver.

Take Matt Heafy, for example: he is the frontman of Trivium, one of the most successful metal bands in the world, but he makes more money streaming live on Twitch than he earns through music. band music on all streaming platforms combined.

In a new interview with the New York Times, Heafy reveals that its Twitch channel made just under $ 10,000 per month in 2019 and 2020, while Trivium collectively receives about $ 11,000 per month from all other on-demand streaming services.

For reference, Heafy’s Twitch channel currently has over 220,000 subscribers, while Trivium’s Spotify page has around 1.8 million monthly listeners.

Based on these numbers, Twitch streaming might be considered the most lucrative business, but for Heafy, it’s pretty much a full-time job.

The lead man of Trivium engages with his audience six hours a day, five days a week, streaming content from guitar clinics, light covers, and video gameplay to AMA-style Q&A sessions. with the fans.

“Even though I don’t feel like working out, I know people will be there to listen to their favorite Trivium songs for a few hours,” he explains. “So I make sure I’m there to make their day a good one. “

And when Trivium sees a return to post-Covid touring, Heafy has no plans to abandon his Twitch audience.

“I’m going to keep the exact same thing – 9am and 3pm – Monday through Friday,” he says. “Every show, every soundcheck, every vocal warm-up; every day off I played games in the hotel room.

“I consider it part of my life now,” he said. “And I want to keep doing it for as long as possible.”

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