Uniform Appoints Darren Guarnaccia as President

New hire brings extensive marketing and product strategy experience to startup DXC

SAN FRANCISCO, October 26, 2022 /PRNewswire/ — Uniform (Uniform.dev), the leading provider of digital experience composition (DXC) software, today announced that Darren Guarnaccia joined the company as president. Darren will be responsible for marketing and product strategy. Darren will report to Uniform’s CEO, Lars Peterson.

Darren brings over 25 years of experience leading product strategy and marketing teams in the digital experience market. He joins Uniform from Hootsuite, where he was senior vice president of product. During his tenure at Hootsuite, Darren’s product leadership and strategy led the company to launch new integrations with ICT Tac, Instagram and Microsoft Teams, and was recognized in the Best Apps & Software category at the 26th Annual Webby Awards. Hootsuite was also recognized by Forbes Advisor as the best social media management software of 2022 for multiple platforms.

As President of Uniform, Darren will be responsible for driving product adoption for partners and customers, market strategy and execution, product strategy and product marketing.

“I am delighted to welcome Darren to Uniform; he has a proven track record of leading successful teams, improving product strategies and expanding target markets.” said Lars Peterson, CEO of Uniform. “Darren’s experience at Sitecore, Crownpeak, Lytics and Hootsuite will help Uniform grow and lead the digital experience composition market.

“It’s an exciting time to join Uniform. When Gartner named Uniform a Cool Vendor, I was truly impressed. This, coupled with their leadership position in the Digital Experience Composition space, is an incredible opportunity,” said declared Darren Guarnaccia, President of Uniform. “Companies need to meet growing omnichannel and mobility demands; there is real pressure on the expectations of each brand’s digital experiences. Uniform is uniquely positioned to support and advance the shift to composable, which will meet and exceed these high expectations. »

Uniform connects, orchestrates and accelerates composable architectures for seamless digital delivery. Uniform enables business teams to work independently and maintain control over digital experiences while maintaining and even improving technical and economic benefits for developers. Brands need flexibility now more than ever, and composable stacks powered by Uniform provide speed and flexibility for future fitting experiences.

About the uniform

Uniform’s Digital Experience Compositing (DXC) solution transforms headless and legacy stacks into a seamless end-to-end digital delivery pipeline. Uniform transforms the approach to digital delivery by enabling developers, content creators, and marketers to easily create and deliver amazing experiences while allowing the technology stack to evolve with your brand. Several major brands use Uniform to power their digital experiences, including Cobham Satcom, Cirque du Soleil, Life Extension, Sunweb and Trimble. Learn more at uniform.dev and follow us on LinkedIn and Twitter.

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